Wednesday, April 19, 2006

Porn Industry Again at the Tech Forefront - Los Angeles Times

Porn Industry Again at the Tech Forefront - Los Angeles Times: "A top producer of hard-core porn will start selling downloadable movies that customers can burn to DVD and watch on their TVs, illustrating how Southern California's multibillion-dollar adult entertainment industry may again set the technological pace for Hollywood.

Letting people burn downloaded movies is considered key to the growth of online distribution. Despite the proliferation of fast Internet connections, most people still want to watch movies on television but lack an easy way to get them off the computer. Plus, hard drives can store only so many space-hogging movies.


Hollywood has resisted burnable discs that can be watched on televisions because they fear piracy. It also doesn't want to alienate retailers, which sell most of its DVDs. But if history is any guide, the online experiment by adult entertainment giant Vivid Entertainment Group will be watched closely by mainstream studio chiefs.

"The simple fact is porn is an early adopter of new media," said Paul Saffo, director of the Institute for the Future in Palo Alto. "If you're trying to get something established … you're going to privately and secretly hope and pray that the porn industry likes your medium."

Los Angeles-based Vivid will start selling burnable movies May 8 through online movie service CinemaNow. Marina del Rey-based CinemaNow last fall launched an adult service that it uses to experiment with features that might eventually become mainstream — such as pay-per-minute movie rentals and the ability to save favorite scenes.

Vivid, producer of such titles as "Bad Wives" and "Generation Sex," will offer 30 downloadable videos for about $19.95 apiece that include everything that is on a standard DVD — cover art, scene navigation, bonus material and deleted scenes. The finished disc will be copy-protected to deter piracy.

Despite their obvious differences, adult and mainstream entertainment companies face similar pressures in the Internet age. Both are grappling with how to deliver content securely and reliably to devices in a variety of ways, whether it's prepackaged on DVD for TVs or sent wirelessly to cellphones.

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